LondonHoops x AND1: The Arch Run

LondonHoops partnered with global basketball brand AND1 to deliver a free community basketball activation in London, hosted within the iconic Hoxton train arches.

The event was designed to bring together local players and fans through structured 1v1, 3v3, and shooting competitions, offering high-value prizes including branded merchandise and trainers.

The event attracted over 200 attendees, generating strong community engagement and a vibrant, competitive atmosphere.

The activation was supported by key partners Mogu Mogu and HoopChips, with food provided on-site by EasySundayz, serving fresh jerk chicken throughout the day.

Following the success of the inaugural event, plans are already underway to scale the next Arch Run with increased capacity, expanded programming, and an enhanced prize offering